Planning is the most essential step of the process. In order to design effectively, it's important to understand the target market and to clearly define your goals. This step provides the basis on which every discussion is made.
Information architecture organizes and labels your content for optimal findability. Offering the user a site that is easy to navigate will result in a positive user experience, and ultimately increases loyalty from your users.
Interaction design defines the flow a user follows. This stage allows us to plan every step of a task to ensure that user error is virtually impossible. A pleasurable user experience stems from careful planning and thoughtful design.
Visual design showcases the personality of your brand. Illustrations, icons, fonts and color schemes combine to create your brand's unique voice. Along with the features of your site, visual design will help differentiate you from your competition.
Testing removes the guesswork. The results of these tests will influence the decision making process. By testing calls to action like sign-ups or links you can determine which variation is going to yield the best results.
Both frontend (html/css/js/ajax) and backend development are a core component of our offering. We've built a solid foundation of code and components specific to the web app and community driven market. Each thing we develop is given the same attention to detail as the earlier design phases.
SEO considers how search engines work, what people search for, the actual search terms typed and which engines are preferred by their target audience. Optimizing a website involves editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing process.
Social media marketing allows you to leverage social networks, online communities, blogs, wikis or any online collaborative media for marketing, sales, public relations and customer service. Like any traditional marketing campaigns, it's just as important to approach this audience with a well thought out strategy for garnering positive buzz.
Growth can be charted by continually re-evaluating the experience your brand provides. Each major phase allows for reflection. We will work along side you, making changes that will provide the best results, and offering solutions that will encourage future growth.
© 2011 Keele UX, Inc. Built with love.